Tatiana Cirisano | MIDiA Research

Platoon just quietly raised the bar for songwriter services

11 Jul 2024

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems...

min read

The state of music AI
The consumer opportunity lies in modification, not generation

Tatiana Cirisano and Hanna Kahlert

June 2024

Consumer Behaviour

music industry

music publishing

MIDiA previously predicted that generative artificial intelligence (gen AI) would accelerate music’s “Instagram moment”, where consumers could create and remix music as easily and often as they post...

'BBL Drizzy’
The eye of the storm for generative music AI

Hanna Kahlert and Tatiana Cirisano

June 2024

Business Strategy

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TikTok’s music master plan is coming into focus

Tatiana Cirisano

20 Jun 2024

TikTok

social media

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only...

min read

Did Charli XCX go mainstream, or did the mainstream just go niche?

Tatiana Cirisano

13 Jun 2024

fragmented fandom

Consumer Behaviour

Charli XCX

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar...

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Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry

Cover image for Sustainability from chaos

Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte

June 2024

Free Report

Audience Insight

Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...

Gen AI music platforms are niche among consumers — is being too easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

Generative AI

udio

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is...

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MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

Cover image for MIDiA Research 2024-2031 global music forecasts

Mark Mulligan, Tatiana Cirisano and Perry Gresham

May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases,...

In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI

record labels

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions...

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Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Tatiana Cirisano

9 May 2024

social media

bifurcation theory

music industry

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about...

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What TikTok and Spotify have in common

Tatiana Cirisano

2 May 2024

TikTok

Spotify

music industry

In all likelihood, it has been years since anyone working in music went a week without talking about TikTok. In fact, the same probably goes for anyone with an internet connection. The platform’s clash...

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State of the music video economy
Balancing act

Cover image for State of the music video economy

Tatiana Cirisano and Fernanda Balzaretti

April 2024

Consumer Behaviour

music industry

music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline...

YouTube meets a new era with DreamTrack and music video remixing

Tatiana Cirisano

April 2024

YouTube

Business Strategy

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Bifurcation theory
How today’s music business will become two

Mark Mulligan and Tatiana Cirisano

April 2024

Business Strategy

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report...

The cultural pendulum swing is coming back around

Tatiana Cirisano

11 Apr 2024

Music Streaming

Superfans

music fandom

Across culture, there is an eerie sense of things coming full circle. After spending the past decade building an industry around ad-free streaming TV, Netflix has ads and feels increasingly like cable...

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Artist subscriptions and the myth of a silver bullet

Tatiana Cirisano

28 Mar 2024

artist subscriptions

music industry

monetizing fandom

Artist subscriptions are back in the music industry discourse and the takes are piping hot. James Blake lit up X with his announcement of subscription platform Vault, Warner Music Group is building its...

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Is Audiomod the future of streaming, or just the beginning?

Mark Mulligan and Tatiana Cirisano

March 2024

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Music has a gender problem — why do women bear the burden of fixing it?

Tatiana Cirisano

13 Mar 2024

music industry

gender equity

gender equality

On International Womens’ Day, MIDiA published the fourth annual edition of BE THE CHANGE: Gender equity in music , in collaboration with TuneCore and Believe. We surveyed more than 4,100 music creators...

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BE THE CHANGE
Gender equity in music

Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Ashleigh Millar, Sam Griffin and Kazia Rothwell

March 2024

Free Report

In many ways, women ruled the music industry in 2023. Women swept the 2024 Grammy Awards, winning all the “big four” categories. Taylor Swift and Beyoncé completed record-breaking tours and, according...

TikTok highlights the importance of publishing — and lack of songwriter services

Tatiana Cirisano

29 Feb 2024

social media

TikTok

songwriters

It is no news flash that the music business has a reputation for undervaluing songwriters. Despite being arguably the most important part of the song, the shift to streaming has been even more disastrous...

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