Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Marketing

Music

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top?...

min read

Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

Social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

Media and Marketing

NFT

Read the case study …

The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

d2c

Fandom

Creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

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Fandom drivers
From fan psychology to NFT demand

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Social media

Engagement

fandom insight

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has...

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

Creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

The creator economy has a sustainability problem

Tatiana Cirisano

10 Dec 2021

Online video

Social media

Creator tools

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

catalogue

music publishing

Music

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

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Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

TikTok

social music

Music

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

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Why Bored Ape and other NFTs need music (not just the other way around)

Tatiana Cirisano

17 Nov 2021

NFT

cryptocurrency

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

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