Rutger Rosenborg | MIDiA Research

What Audible’s new royalty model means for its audiobook battle with Spotify

1 Aug 2024

In early July, Audible’s blog broke the news that the company was introducing a new royalty model for audiobooks. Previously, according to Bloomberg’s Ashley Carman , Audible would do a “buyout”,...

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Consumers prefer to be alone with audio, but social opportunities abound

Rutger Rosenborg

25 Jul 2024

Audio

Audience Insight

Radio

Gone are the days when families huddled in the living room to listen to a radio broadcast. Cars and mobile phones — the latter to a much larger extent — have enabled and encouraged solitary audio consumption....

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Audio psychographics
Understanding why people listen

Rutger Rosenborg

July 2024

Audience Insight

With so much content competing for consumers' attention, it is not enough to just give them ways to spend their limited resources (time and money). Audio companies must also give consumers reasons to do...

Audible competes with Spotify by considering the reasons consumers listen

Rutger Rosenborg

July 2024

Audience Insight

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Why comments on Spotify podcasts are more about YouTube than community

Rutger Rosenborg

17 Jul 2024

Spotify

YouTube

youtube podcasts

In September 2021, Spotify launched the Q&A and polls features for podcasts on the platform. The impetus, according to Spotify’s For the Record blog, was to make podcasts more of a two-way street...

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Audio advertising: What podcasts can learn from radio

Rutger Rosenborg

11 Jul 2024

Audio

Business Strategy

Radio

Radio has been the dominant audio format for a century — and arguably, it still is. According to MIDiA’s Q1 2024 Consumer Survey , 49% of respondents in all tracked markets (excluding China) say they...

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From X to Instagram, the line between social video and podcasts is blurring

Rutger Rosenborg

3 Jul 2024

Podcasts

social media

social video

As the podcast industry wakes up to the fact that video podcasts are growing –– and fast –– MIDiA’s 2024-2030 podcast forecasts confirm the source of much of that growth: YouTube. YouTube video...

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How DistroKid can leverage its podcast partnership to help artists tell their stories

Rutger Rosenborg

27 Jun 2024

Podcasts

distrokid

music distribution

On the heels of MIDiA’s report “ Defining podcast taste: The universal appeal of music, news, and comedy ”, podcast network Evergreen Podcasts and independent music distributor DistroKid announced...

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The verdict is in: Music is podcasting’s biggest missed opportunity

Rutger Rosenborg

19 Jun 2024

Podcasts

Spotify

podcast market

While there are plenty of charts that provide insight into the most downloaded podcasts on each platform globally, these data give a very granular perspective on consumer preferences. Podcast platforms,...

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Defining podcast taste
The universal appeal of music, news, and comedy

Rutger Rosenborg

June 2024

Business Strategy

While the epicentre of podcasting revenue is in the West, the listener base has become truly global. According to MIDiA’s podcast forecasts, Asia Pacific already accounts for three times as many podcast...

Popular Spotify podcasts are driving listeners to music streaming

Rutger Rosenborg

June 2024

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Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Rutger Rosenborg

12 Jun 2024

Podcasts

video podcasts

Spotify

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and...

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Branded podcasts level up: Ubisoft’s gaming podcasts bring games to life for new audiences

Rutger Rosenborg

7 Jun 2024

Podcasts

gaming

Marketing

As the podcast listener base grows , companies across several industries — from automotive to fast food — see podcast production as a way to market to new audiences (sort of like an audio blog). Branded...

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The countdown begins for audiobooks on Spotify

Rutger Rosenborg

23 May 2024

Spotify

audiobooks

music publishing

As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far,...

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Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

Podcasts

audiobooks

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media...

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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming Video

Amazon

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming...

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Spotify’s publisher dilemma: Audiobook bundling makes music publishers mad — is all-in-one audio sustainable?

Rutger Rosenborg

25 Apr 2024

audiobooks

Music Streaming

Spotify

Try as you might, you cannot make everyone happy. Spotify is learning that the hard way as the company tries to make the case for audiobooks to users, shareholders, and the book publishing industry —...

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Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Rutger Rosenborg

19 Apr 2024

Audio

Podcasts

Spotify

As platform decay seeps into major tech platforms and microcultures proliferate across the internet, feature development becomes less about building native tools and more about third-party integrations...

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What podcast slowdown? 1.2 billion people will be listening by 2030

Rutger Rosenborg

11 Apr 2024

Podcasts

spotify podcasts

Spotify

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was...

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Spotify wants to make podcasts a marketing driver for music

Rutger Rosenborg

4 Apr 2024

Podcasts

Music Streaming

music industry

Last summer, Variety published an article about the effect Alex Cooper’s Call Her Daddy podcast has on boosting the streams of her musician guests . According to Spotify, Anitta’s streams increased...

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