Mark Mulligan

New MIDiA Artist Survey – Take Part!

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Blog post by Mark Mulligan
Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll…
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Independent Artists: The Age of Empowerment

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Blog post by Mark Mulligan
MIDiA is proud to announce an exclusive new report in conjunction with Amuse –  Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted…
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Free-to-Attend Event: Monetising Fandom

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Blog post by Mark Mulligan
Join us on Wednesday 17 th July in central London for  MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine…
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The Artist Marketing Playbook Needs Rewriting

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Blog post by Mark Mulligan
The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing.…
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Spotify Takes Aim at Radio, Again

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Blog post by Mark Mulligan
Spotify has launched a radio-like feature set for premium subscribers in the US called  Your Daily Drive. Although it is only positioned as a playlist, the content mix includes podcast news content…
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Here’s Why Apple Just Killed Off iTunes

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Blog post by Mark Mulligan
Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing…
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Profit Didn't Disappear, It Just Moved

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Blog post by Mark Mulligan
One of the recurring themes in analysis of tech businesses is the role of profit, and most often, the apparent lack of it – or at the very least, the way in which it plays second fiddle to growth. Amazon,…
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Spotify Q1 2019 Earnings

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Report by Mark Mulligan
The 20,000 Foot View:  Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number…
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Niche is the New Mainstream

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Blog post by Mark Mulligan
Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural…
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PledgeMusic and Not-So-Glorious Failure

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Blog post by Mark Mulligan
Pioneering fan funding platform PledgeMusic is now officially over, having entered administration (i.e. Chapter 11) in the UK reportedly owing its artists around $1 million and with little expectation…
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Music Sync: A Market Ripe for Change

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Blog post by Mark Mulligan
Florence and the Machine’s performance of  Jenny of Oldstones,  which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has  registered the most Shazams…
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