Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
The music industry needs a new format
TikTok Music could change the game
Label executives: take this survey and receive a free MIDiA report
The creator economy’s post-lockdown growth
State of the music creator economy Post-lockdown growth
Time to jump off the algorithm highway
NPR continues to capitalise on radio foundations in the podcast market
Radio audiences A window of opportunity
Entertainment and the recession How it will be impacted and how it should respond
WMG is moving beyond superstars – and that is a good thing
C.R.E.A.T.E. An entertainment manifesto
Web 3.0 is a lane, not a highway
Inside the growing scene of neoperreo
A tale of two album releases Gunna and The Weeknd
Scenes A new lens for music marketing
This is not a blip
Re-creating the creator economy
Re-creating the creator economy
