Mark Mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
WMG is moving beyond superstars – and that is a good thing
C.R.E.A.T.E. An entertainment manifesto
Web 3.0 is a lane, not a highway
Inside the growing scene of neoperreo
A tale of two album releases Gunna and The Weeknd
Scenes A new lens for music marketing
This is not a blip
Re-creating the creator economy
Re-creating the creator economy
The attention recession meets the economic recession
MIDiA music forecasts: the new era of growth
How (and why) Billie Eilish won Glastonbury
MIDiA Research 2022-2030 global music forecasts The new era of growth
The future of music The rise of a counterculture industry
Churn in the era of dynamic retention
The attention recession Post-peak behaviour
Why Spotify’s TAM is only part of the story
The Attention Recession How inflation and the pandemic are reshaping entertainment
