Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

AI will transform music; the question is how?

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Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a...

min read

Music fandom’s problem is TV’s opportunity

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Mark Mulligan

30 Mar 2023

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

min read

Recorded music market 2022
Reality bites

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Mark Mulligan

March 2023

TuneCore

Music streaming

Kobalt

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Recorded music market 2022 | Reality bites

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Mark Mulligan

16 Mar 2023

Recorded music market

streaming music revenues

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

min read

Music creators and independent labels – have your voice heard!

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Mark Mulligan

23 Feb 2023

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring...

min read

Filling music streaming’s Disney+-shaped hole

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Mark Mulligan

21 Feb 2023

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform,...

min read

Year of change
Themes that will shape entertainment in 2023

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Independent labels and distributors: take our survey!

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Mark Mulligan

13 Feb 2023

independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to...

min read

Everyone hurts – the problem with ‘fixing’ streaming

Cover image for Everyone hurts – the problem with ‘fixing’ streaming

Mark Mulligan

6 Feb 2023

Streaming Royalties

Streaming economics

Streaming Music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies...

min read

Kill the campaign
Music marketing needs branding, not direct response

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Mark Mulligan and Tatiana Cirisano

February 2023

Streaming

Spotify

Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

How brand building freed Fred again.. from the song economy

Case Study

Mark Mulligan and Tatiana Cirisano

February 2023

Read the case study …

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

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Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

January 2023

Online video

SVOD

Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Pivot point
MIDiA 2023 predictions

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Has the streaming slowdown arrived?

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Mark Mulligan

10 Jan 2023

Streaming Music

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games....

min read

MIDiA 2023 predictions webinar

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Mark Mulligan

5 Jan 2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing...

min read

2023 MIDiA predictions
Pivot point

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Music industry earnings Q3 2022
Pre-recession growth

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Mark Mulligan

December 2022

Spotify

Pandora

Slacker

The early 2020s saw an influx of capital into the music business, with the promise of music rights being an asset class that was uncorrelated with the wider economy. The irony is that as music catalogue...

Music industry revenues in review – what 2022 tells us about 2023

Cover image for Music industry revenues in review – what 2022 tells us about 2023

Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming...

min read

Music subscriber market shares 2022

Cover image for Music subscriber market shares 2022

Mark Mulligan

7 Dec 2022

Music subscriber shares

music subscribers

MIDiA has just released its annual ‘Music subscriber market shares’ report and dataset, with data for 23 DSPs across 33 different markets ( clients can access it here ). Here are some of the key global...

min read

Music subscriber market shares 2022
Chinese Dragon

Cover image for Music subscriber market shares 2022

Mark Mulligan

December 2022

Music

As the world edges towards a recession, the music streaming market continues to stand strong. Despite indications of slowdown in some markets, the global music subscriber market remains buoyant. Growth,...

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