Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Global Recorded Music Revenues Grew By $1.4 Billion in 2017

Mark Mulligan

19 Apr 2018

2017 was a stellar year for the recorded music business. Global recorded music revenues reached $17.4 billion in 2017 in trade values, up from $16 billion in 2016, an annual growth rate of 8.5%. That $1.4...

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Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan

13 Apr 2018

content id

Facebook

fair use

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported...

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Recorded Music Market 2017
Streaming Accelerating Growth

Mark Mulligan

April 2018

music sales

Streaming

Streaming Music

Recorded music revenues are booming and the distribution end of the value chain is both vibrant and competitive. This has not been the case for many, many years. Streaming is on course to become the main...

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Making and Marketing an Artist
Streaming Rewrites the Rules, Again

Mark Mulligan

April 2018

Labels

Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The...

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Spotify D(PO)-Day

Mark Mulligan

3 Apr 2018

DPO

IPO

Spotify

Arguably the most anticipated day in the history of digital music is upon us. By the end of it we will have the first hint at whether Spotify is going to fall at the Snap Inc. or Facebook end of the spectrum...

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Spotify by the Numbers
Trials, Churn and Margin

Mark Mulligan

March 2018

Apple

Apple

Spotify

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition...

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The Spotify Numbers You Won’t Have Seen

Mark Mulligan

23 Mar 2018

Spotify

Spotify dpo

spotify IPO

One of the core values that we deliver to our clients at MIDiA Research is finding the ‘third number’— the data point that wasn’t reported by a company but that can be arrived at through a process...

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The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Mark Mulligan

28 Feb 2018

Ad Supported

Spotify

Spotify dpo

Spotify just filed its F1 for its DPO. The most anticipated business event in the recorded music industry since, well…as long as most can remember, is one big step closer. The filing is a treasure trove...

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Just What Is Tencent Up To With Streaming?

Mark Mulligan

28 Feb 2018

Anghami

China

Gaana

Tencent is building a global streaming empire. Back in December 2017 Tencent Music did a 10% equity swap deal with Spotify and now it has led a $115 million investment round for India-based streaming service...

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Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

Amazon

Comcast

FCC

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing...

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Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation...

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Radio Is Streaming’s Next Frontier

Mark Mulligan

9 Feb 2018

Ad Supported Music

ad supported streaming

free Streaming

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there...

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Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

Mark Mulligan

February 2018

YouTube

Facebook

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

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Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook

Facebook messenger

facebook music

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

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Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

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Yonder And Streaming's Less Travelled Path

Mark Mulligan

29 Jan 2018

Bangladesh

emerging market stats

emerging markets

Back in 2012, a music service that had raised $174 million in funding closed without yet having launched to consumers. That service was Beyond Oblivion, a company that intended to transform the music market...

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Join Us At ‘Radio Is Streaming’s Next Frontier’

Mark Mulligan

22 Jan 2018

Gibson

Gibson brands

midia

I’m very pleased to announce that MIDiA is hosting a special industry event on Wednesday 7 th February at Gibson Brands incentral London, in partnership with 7digital. The event ‘Radio Is Streaming’s...

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Free Report: Lyrics Take Centre Stage In Streaming Music

Mark Mulligan

16 Jan 2018

lyricfind

lyrics

midia

We are pleased to announce the publication of a brand new, totally free, Streaming Music report. In this report, we present the findings of an exclusive consumer survey fielded in November 2017 to consumers...

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We're Hiring!

Mark Mulligan

10 Jan 2018

2017 was a big year for MIDiA, during which we expanded our team, coverage and revenues. We also added many fantastic new companies as clientsandlaunched our suite of cloud data tools: Fuse. But we have...

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Joining the Dots: How Wixen’s Suit Impacts Spotify’s DPO

Mark Mulligan

4 Jan 2018

Spotify dpo

spotify IPO

Spotify law suit

While many are still recovering from their festive exertions, Spotify hits the news twice –though for two very different reasons: the long-awaited confirmation of its DPO date and, less expected, a new...

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