Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Access To Ownership: MIDiA’s Free to Attend Event

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Mark Mulligan

22 Jun 2018

For readers based in the UK, MIDiA Research will be hosting its third quarterly event on July 4th at The Ministry in London. The event is free to attend and we will be examining best practices for premium content monetisation across media industries and exploring the lessons learned and transferrabl...

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Could Article 13 Kill Off Music on YouTube?

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Mark Mulligan

21 Jun 2018

European parliament

It was a day of two halves for YouTube. On one side a big press release went out championing a host of impressive new stats – including hitting 1.9 billion logged in users, following an official launch of YouTube Music the day before.

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Quick Take: Pandora and Snapchat Take a Swipe at Facebook

Mark Mulligan

14 Jun 2018

No sooner had the ink dried on Facebook’s new social music offering, that Snapchat fights back with a Pandora partnership built on its ‘unFacebook’ privacy centred app developer platform Snapkit.

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The Outlook for Music Catalogue
Streaming Changes Everything

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Mark Mulligan and Zach Fuller

June 2018

Spotify

Amazon

Napster

Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats). Then, through the emergence of the digital economy, it provided a stable respite from the volatility of declining overall revenues in the wake of ...

Spotify’s New Rules of Engagement

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Mark Mulligan

12 Jun 2018

spotify as a label

It is easy to feel that the pervasive obsession with Spotify overplays its importance to the recorded music industry. On the one hand it may only represent 27% of global recorded music revenues, but this compares to a peak of around 10% that Apple enjoyed at the peak of the iTunes Music Store.

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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out...

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Spotify’s Censorship Crisis is About Social Responsibility

Mark Mulligan

30 May 2018

Spotify has been forced into something of a rethink regarding its hate speech policy. Spotify announced it was removing music from playlists of artists that do not meet its new policy regarding hate speech and hateful behaviour.

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Global Music Distribution
A Buyer’s Market

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Mark Mulligan

May 2018

Labels

Spotify

Record labels

The internet was supposed to be the great leveller, enabling smaller artists and labels to reach global audiences in a way not previously possible. But, it turns out that getting music to these global fan bases is not quite so straightforward. Smaller labels simply do not have the resources to enable them to distribute music across all territories.

Is YouTube Serious About Music Subscriptions This Time Round?

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Mark Mulligan

17 May 2018

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription video on demand (SVOD) offering, of which music was going to be sub-component.

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Could Spotify Buy Universal?

Mark Mulligan

11 May 2018

Vivendi is reported to be proposing to its board a plan for spinning out Universal Music. It is certainly the right time for a spin off (always sell before the peak), but a full divestment would leave Vivendi unbalanced and a shell of its former self.

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Spotify Q1 2018 Earnings
Steady Course But Is It Enough?

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Mark Mulligan

May 2018

Subscriptions

Streaming

Streaming Music

On the 2 May 2018 Spotify released its first quarterly earnings. The results fundamentally represent a continuation of the figures presented in Spotify’s F1 filing and show strong results across most performance metrics. Nonetheless, investors were not satisfied (apparently spooked by growing losses), resulting in a dip in Spotify’s stock price.

Spotify Q1 2018 Results: Full Stream Ahead

Mark Mulligan

2 May 2018

Spotify earnings

spotify earnings q1 2018

Spotify released its first ever quarterly earnings results today. The results reflect strong performance in its first public quarter with growth in subscribers, total users, revenue and also gross profit.

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Sweden Might Just Have Shown Us What the Future of Music Revenues Will Look Like

Mark Mulligan

27 Apr 2018

Earlier this week the IFPI released its Global Music Report – an essential tool for anyone with a serious interest in the global recorded music business. One interesting trend to emerge was the slowdown in Swedish streaming growth and its knock-on effect on overall recorded music revenues.

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Global Recorded Music Revenues Grew By $1.4 Billion in 2017

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Mark Mulligan

19 Apr 2018

2017 was a stellar year for the recorded music business. Global recorded music revenues reached $17.4 billion in 2017 in trade values, up from $16 billion in 2016, an annual growth rate of 8.5%. That $1.

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Facebook Might Just Have Done YouTube a Massive Favour

Mark Mulligan

13 Apr 2018

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported by Music Business Worldwide and has been confirmed to me by various well-placed third parties: ...

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Recorded Music Market 2017
Streaming Accelerating Growth

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Mark Mulligan

April 2018

music sales

Streaming

Streaming Music

Recorded music revenues are booming and the distribution end of the value chain is both vibrant and competitive. This has not been the case for many, many years. Streaming is on course to become the main revenue source, while the slowdown in legacy format decline is enabling that growth to lift the overall market at a greater rate.

Making and Marketing an Artist
Streaming Rewrites the Rules, Again

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Mark Mulligan

April 2018

Labels

Streaming

Streaming Music

Marketing is one of the core competencies of record labels. The rise of the internet and social media transformed label marketing strategies. Now streaming is turning everything upside down again. The new challenge this time round is that streaming is both a marketing tool and a revenue source.

Spotify D(PO)-Day

Mark Mulligan

3 Apr 2018

Arguably the most anticipated day in the history of digital music is upon us. By the end of it we will have the first hint at whether Spotify is going to fall at the Snap Inc. or Facebook end of the spectrum of promising tech IPO, or DPO in the case of Spotify.

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Spotify by the Numbers
Trials, Churn and Margin

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Mark Mulligan

March 2018

Apple

Apple

Spotify

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition and retention, user engagement and user spend.

The Spotify Numbers You Won’t Have Seen

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Mark Mulligan

23 Mar 2018

One of the core values that we deliver to our clients at MIDiA Research is finding the ‘third number’— the data point that wasn’t reported by a company but that can be arrived at through a process of modelling and triangulation.

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