Event Postponed
Just to confirm that tonight's MIDiA Event is not taking place. The event has been postponed and we will announce the new date shortly.
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Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Speaker Market Shares
Amazon Ahead in a Crowded Market
Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech...
Headphones Market Shares
Apple Takes the Lead
Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was...
Looking for the Music in Tencent Music
The Tencent Music Entertainment (TME) F1 filing makes for highly interesting reading, but don’t expect copious amounts of data to give you an inside track in the way that Spotify’s F1 filing did. Instead...
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Making Free Pay: Fine-tuning Freemium
Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not...
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MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,...
MIDiA Data Spotlight: Music Listening
Car Leads the Way
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has...
MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1...
Spotify’s Tencent Risk
NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted....
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Quarterly Digital Content Trends: Q2 2018
In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...
Article 13 – Laws of Unintended Consequences
[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate...
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Mid-Year 2018 Streaming Market Shares
Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers....
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Music Streaming Services Market Shares
H1 2018 Subscriber Share Update
This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Key Findings Music subscribers grew by 16% in the first half of 2018...
Pandora
Mapping Its Place in the US Streaming Market
Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no...
How Streaming is Changing the Shape of Music [Part I]
[This is the first of two thought pieces on how streaming is reshaping music from creation to consumption] The streaming era has arrived in the music business, but the music business has not yet fully...
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Streaming Services Market Shares 2.0
This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...
State of the YouTube Music Economy 2.0: A Turning Point for All Parties
YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side quite trusting the intent...
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Tech Majors Market Shares Q2 2018
The tech world has no shortage of acronyms for the big tech companies (GAFA, GAAF, Fang, the four horsemen…). At MIDiA we like to keep things simple, just like the major record labels and major TV studios...
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State of the YouTube Music Economy 2.0
A Turning Point for All Parties
This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report...
Emerging Music Markets: Streaming’s Third Wave
MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on were Russia, the Middle East, sub-Saharan...
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