Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019
Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...
Read more …

Guess Which is The Leading Headphone Brand?

Cover image for Guess Which is The Leading Headphone Brand?
Mark Mulligan
Headphones have been centre stage of the digital music market since the launch of the iPod in 2001. Portable music started more than two decades earlier with Sony’s Walkman, but it was digital’s ability to fill a device with catalogues of music, rather than just one album that empowered music li...
min read
Read more …

Making Free Pay: Fine-tuning Freemium

Cover image for Making Free Pay: Fine-tuning Freemium
Mark Mulligan
Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ...
min read
Read more …

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Cover image for MIDiA Data Spotlight: Home Technology
Mark Mulligan
This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...
Read more …