Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited,...

Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan

4 Dec 2018

Media and Marketing

The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know, MIDiA Research has conducted this study on behalf of WIN for each of the three editions, collec...

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Taylor Swift, Label Services and What Comes Next

Mark Mulligan

22 Nov 2018

Taylor Swift has done it again, striking a deal with UMG that includes a commitment from the world’s largest label group to share proceeds from Spotify stock sales with artists, even if they are not recouped (ie haven’t generated enough revenue to have paid off the balance on their advance so no...

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MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team

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Mark Mulligan

16 Nov 2018

MIDiA Analyst Team

Paolo Pescatore

I am very pleased to announce that seasoned and respected analyst Paolo Pescatore is joining MIDiA’s analyst team, to head up our new Telco Consumer Services research stream. Paolo has spent the last 20 years covering telecoms, media and technology (TMT) research and advising leading telcos and te...

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The Meta Trends that Will Shape 2019

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Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, blockchain, AI music – failed to meet inflated expectations, concepts such as privacy,...

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MIDiA Research Predictions 2019

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Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT T...

Spotify Q3 2018 Earnings
Metrics on Track But Investors Not Convinced

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Mark Mulligan

November 2018

Subscriptions

Streaming

Streaming Music

Spotify’s Q3 2018 earnings once again showed continued solid progress across most of its performance metrics, with strong progress in many areas. However, weakening investor confidence across US tech stocks as a whole, coupled perhaps unrealistic investor expectations saw Spotify’s share price fall again.

Can Spotify Ever Meet Investors’ Expectations?

Mark Mulligan

1 Nov 2018

Spotify just posted another solid set of results, adding four million subscribers and beating profit and revenue estimates, yet its share price fell. What’s going on? Spotify is on track for where it should be, slightly below, but on track.

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Guess Which is The Leading Headphone Brand?

Mark Mulligan

1 Nov 2018

Headphones have been centre stage of the digital music market since the launch of the iPod in 2001. Portable music started more than two decades earlier with Sony’s Walkman, but it was digital’s ability to fill a device with catalogues of music, rather than just one album that empowered music li...

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Radio 2018
Streaming’s Continuing Impact

Cover image for Radio 2018

Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, D...

Spotify May Already Be Too Big for the Labels to Stop it Competing With Them

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Mark Mulligan

26 Oct 2018

independent record labels

Spotify’s Daniel Ek is betting big on developing a ‘two sided marketplace’ for music . With the company’s market cap on a downward trend despite strong growth metrics , Ek might find himself having to play up the disruption narrative more boldly and more quickly than he’d planned.

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Consumer Demand for Music Streaming Subscription Services

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Mark Mulligan

October 2018

subscription services

paid subscriptions

Streaming music subscriptions

This slide deck highlights consumer demand for music subscription services and preferred features, with detail for sub segments such as country, age, streaming service and music genre. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

Spotify, DistroKid and the Two Sided Marketplace

Mark Mulligan

17 Oct 2018

spotify as a label

Spotify has taken a minority stake in DistroKid . In itself, it may be a slightly left field but relatively insignificant move, except that it is in fact one small but important step on a much bigger journey.

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Event Postponed

Mark Mulligan

17 Oct 2018

Just to confirm that tonight's MIDiA Event is not taking place. The event has been postponed and we will announce the new date shortly.

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Speaker Market Shares
Amazon Ahead in a Crowded Market

Cover image for Speaker Market Shares

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Headphones Market Shares
Apple Takes the Lead

Cover image for Headphones Market Shares

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was unchallenged in the early years, consumers have started to place more importance on quality.

Looking for the Music in Tencent Music

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Mark Mulligan

5 Oct 2018

The Tencent Music Entertainment (TME) F1 filing makes for highly interesting reading, but don’t expect copious amounts of data to give you an inside track in the way that Spotify’s F1 filing did. Instead TME’s F1 bears much closer resemblance to iQyi’s F1, namely a basic level of KPIs, lots ...

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Making Free Pay: Fine-tuning Freemium

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Mark Mulligan

3 Oct 2018

Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ...

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MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

Cover image for MIDiA Data Spotlight: Home Technology

Mark Mulligan

September 2018

Apple TV

wireless speakers

Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...

MIDiA Data Spotlight: Music Listening
Car Leads the Way

Cover image for MIDiA Data Spotlight: Music Listening

Mark Mulligan

September 2018

music consumption

music listening

places of listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has long been one of the heartlands of music listening and remains so with 55% of consumers engaging in this activity.

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