Mark Mulligan

The Digitally Native Music Consumer

Blog post by Mark Mulligan

5 Aug 2015

MIDiA Research has published a new report looking at the music attitudes and behavior of Digital Natives. The report “The Digitally Native Music Consumer: A Digital Native Music Behaviour Deep Dive”…

Streaming Music Discovery
When The Journey Becomes The Destination

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Report by Mark Mulligan

31 Jul 2015

The 20,000 Foot View When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear…

Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Blog post by Mark Mulligan

29 Jul 2015

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant…

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Report by Mark Mulligan

23 Jul 2015

The 20,000 Foot View Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers…

A Glimpse Into the Future Of Video Consumption

Blog post by Mark Mulligan

19 Jul 2015

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch…

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Report by Mark Mulligan

26 Jun 2015

The 20,000 Foot View 2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in…

Apple Music, Pharrell Williams And The Exclusives Wars

Blog post by Mark Mulligan

24 Jun 2015

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power…

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

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Report by Mark Mulligan

19 Jun 2015

The 20,000 Foot View Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled…

Fighting Free With Free: How Youtube Usurped BitTorrent

Blog post by Mark Mulligan

13 May 2015

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available…

Fighting Free With Free
How YouTube Usurped BitTorrent

Report by Mark Mulligan

17 Apr 2015

The 20,000 Foot View Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting…

How Apple Subscriptions Will Change Streaming

Blog post by Mark Mulligan

1 Apr 2015

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music…

Why Netflix And Amazon Want Jeremy Clarkson

Blog post by Mark Mulligan

26 Mar 2015

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses…

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Report by Mark Mulligan

3 Mar 2015

The 20,000 Foot View Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for…

Music Piracy In Brazil: Assessing The Impact On Music Consumption

Blog post by Mark Mulligan

3 Mar 2015

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the…

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Report by Mark Mulligan

12 Feb 2015

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Report by Mark Mulligan

12 Feb 2015

The 20,000 Foot View During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian…

Monetising Super Fans With Interactive Artist Subscriptions

Blog post by Mark Mulligan

12 Feb 2015

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available…

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

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Report by Mark Mulligan

15 Jan 2015

The 20,000 Foot View Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books…

Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

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Report by Mark Mulligan

15 Jan 2015

The 20,000 Foot View There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados,…

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

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Report by Mark Mulligan

18 Dec 2014

The 20,000 Foot View Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over…