Mark Mulligan

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Cover image for State Of The YouTube Music Economy

Report by Mark Mulligan

11 Jul 2016

The 20,000 Foot View YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never…

SupaPass Joins The Artist Subscription Fray

Blog post by Mark Mulligan

8 Jul 2016

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics,…

Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Zach Fuller

28 Jun 2016

The 20,000 Foot View The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may…

Yonder Music Unlocks The Emerging Market Opportunity

Blog post by Mark Mulligan

27 Jun 2016

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but…

Quick Take: Brexit And The UK Media And Tech Sectors

Blog post by Mark Mulligan

24 Jun 2016

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent…

Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Blog post by Mark Mulligan

20 Jun 2016

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually…

Chart Of The Week: Over Half Of App Users Enable Push Notifications

Blog post by Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications,…

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Blog post by Mark Mulligan

16 Jun 2016

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,…

Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Blog post by Mark Mulligan

7 Jun 2016

On Friday at Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and…

Chart Of The Week: Online Video Subscriber Penetration By Age

Blog post by Mark Mulligan

2 Jun 2016

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground…

Guvera's IPO Raises More Questions Than It Answers

Blog post by Mark Mulligan

1 Jun 2016

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On…

Cross Border Listening
Borderless Hits And Curated Playlists

Report by Mark Mulligan

31 May 2016

The 20,000 Foot View The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue.…

Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Cover image for Decoding The Live Event Consumer

Report by Mark Mulligan

31 May 2016

The 20,000 Foot View The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace.…

The 2 Spotify Charts You Need To See

Blog post by Mark Mulligan

25 May 2016

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.…

The Digital Music Week In Review 20 5 16

Blog post by Mark Mulligan

20 May 2016

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.ly,…

Chart Of The Week: Music Aficionados

Blog post by Mark Mulligan

16 May 2016

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the…

Chart Of The Week: Mobile App Discovery

Blog post by Mark Mulligan

10 May 2016

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the…

$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Blog post by Mark Mulligan

9 May 2016

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the…

Chart Of The Week: Video P2P

Blog post by Mark Mulligan

2 May 2016

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available…

After The Album
How Playlists Are Re-Defining Music Consumption

Report by Mark Mulligan

30 Apr 2016

The 20,000 Foot View Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the…