Mark Mulligan | MIDiA Research

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Keith Jopling, Mark Mulligan and Zach Fuller

June 2019

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico...

Here’s Why Apple Just Killed Off iTunes

Mark Mulligan

4 Jun 2019

apple arcade

Apple TV App

Innovation

Apple CEO Tim Cook speaks during Apple's annual Worldwide Developers Conference in San Jose, California, U.S. June 3, 2019. REUTERS/Mason Trinca Apple has announced that it is closing iTunes and replacing...

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Profit Didn't Disappear, It Just Moved

Mark Mulligan

31 May 2019

One of the recurring themes in analysis of tech businesses is the role of profit, and most often, the apparent lack of it – or at the very least, the way in which it plays second fiddle to growth. Amazon,...

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Spotify Q1 2019 Earnings

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started...

Truth and Trust in the Era of Fake News

Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

How ByteDance May Just be About to Drive the Next Streaming Paradigm

Mark Mulligan

24 May 2019

Media and Marketing

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global streaming revenues...

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Music Marketing
Niche is the New Mainstream

Mark Mulligan

May 2019

Streaming

Streaming Music

Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

Niche is the New Mainstream

Mark Mulligan

17 May 2019

artist campaigns

artist marketing

digital marketing

Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural...

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PledgeMusic and Not-So-Glorious Failure

Mark Mulligan

10 May 2019

artists direct

Bandcamp

blackberry

Pioneering fan funding platform PledgeMusic is now officially over, having entered administration (i.e. Chapter 11) in the UK reportedly owing its artists around $1 million and with little expectation...

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Playlist Malfeasance Will Create a Streaming Crisis

Mark Mulligan

9 May 2019

artists

labels

per stream rates

Streaming economics are facing a potential crisis. The problem does not lie in the market itself; after all, in Q1 2019 streaming revenue became more than half of the recorded music business and Spotify...

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Music Sync: A Market Ripe for Change

Mark Mulligan

3 May 2019

Florence and the machine

game of thrones

music publishers

Florence and the Machine’s performance of Jenny of Oldstones, which appeared over the closing credits of the April 21st HBO’s Game Of Thrones episode, has registered the most Shazams...

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Creator Support: A New Take on User Centric Licensing

Mark Mulligan

26 Apr 2019

Amuse

artist streaming income

artists

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored the...

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions...

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One Billion-Plus YouTube Music Videos
Latin Takeover

Cover image for One Billion-Plus YouTube Music Videos

Mark Mulligan

April 2019

Spotify

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting...

Last Call for Our Artist Survey

Mark Mulligan

15 Apr 2019

Amuse

Artist survey

artists

This is your last chance to take part in our global artist survey - we are closing the survey this Friday (19th April). As a reminder: In partnership with independent distribution company Amuse, MIDiA...

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Spotify, the Decline of Playlists and the Rise of Podcasts

Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com...

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New MIDiA Latin American Streaming Report, in English, Spanish and Portuguese

Mark Mulligan

4 Apr 2019

MIDiA has just published its latest report on the Latin American streaming music market, and we have versions available in English, Spanish and Portuguese. MIDiA has been tracking the Latin American music...

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10 Trends That Will Reshape the Music Industry

Mark Mulligan

3 Apr 2019

23 capital

albums

Amuse

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’sownestimatespublished in Marchwere within 1.6% of the actual results . This revenue growth story...

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E-sports
An Alternative Future for Televised Sports?

Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

April 2019

Video

YouTube

Amazon

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed...