Mark Mulligan

We are at a turning point for social music

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Blog post by Mark Mulligan
In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1.      TikTok close to a US-entity buyout by Microsoft  to avoid potential…
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Why Spotify needs Russia

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Blog post by Mark Mulligan
Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)…
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Time to stop playing the velocity game

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Blog post by Mark Mulligan
We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead it is one that continues to evolve at pace, and the dynamic of pace…
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Music Subscriber Market Shares Q1 2020

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Blog post by Mark Mulligan
WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part…
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Just what is Tencent’s Endgame?

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Blog post by Mark Mulligan
Tencent’s combined  $200 million investment in WMG  follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2…
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Music Streaming Needs a New Future

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Blog post by Mark Mulligan
While doing some research on the Chinese streaming market I came across  this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found  this – also must-read –article…
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