Mark is MIDiA’s founder and part of the music analyst team. He covers everything from market shares, to forecasts, to business models and product strategy across the music value chain.

Bifurcation theory
How today’s music business will become two

Mark Mulligan and Tatiana Cirisano

April 2024

Business Strategy

The music business is bifurcating, with streaming emerging as the place for mainstream music and lean-back consumption, and social as the spiritual home of fandom and the creator economy. In this report...

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Bifurcation theory | How today’s music business will become two

Mark Mulligan

18 Apr 2024

Bifurcation

bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find...

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Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

Music creators

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

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Fan economy: expanded rights are worth $3.5 billion, now what?

Mark Mulligan

3 Apr 2024

expanded rights

Fandom

fan economy

MIDiA recently, and exclusively, revealed that expanded rights now represent 10% of the recorded music market with revenues of $3.5 billion. These revenues, derived principally from monetising the brand...

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Is Audiomod the future of streaming, or just the beginning?

Case Study

Mark Mulligan and Tatiana Cirisano

March 2024

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Recorded music market 2023
Back to life

Mark Mulligan

March 2024

Business Strategy

After a slower 2022, the global recorded music market returned to strong growth in 2023. It was, however, also the first year that the artists direct segment lost market share, with changes to the streaming...

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Global recorded music revenues grew by 9.8% in 2023

Mark Mulligan

18 Mar 2024

recorded music 2023

recorded music revenues

music revenues

Growth is back! After a slower 2022, global recorded music revenues grew by 9.8% in 2023 to reach $35.1 billion, compared to 7.1% in 2022, which means that the market is now more than double (124.5%) the...

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MIDiA independent label and distributor survey

Mark Mulligan

14 Mar 2024

independent labels

market shares

record labels

MIDiA is fielding its annual independent label and distributor survey . This is the chance for the independent sector to have its voice heard. Given all of the changes that are taking place in the streaming...

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Music creators – take our survey!

Mark Mulligan

21 Feb 2024

Music

Cultural Trends

MIDiA is fielding its annual music creator survey and if you are a music creator we would like you to take part. Whether you are a songwriter, artist, producer, engineer, vocalist, DJ, instrumentalist,...

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Beyond the obvious
Building future-focused strategy

Mark Mulligan, Keith Jopling and Kriss Thakrar

February 2024

Business strategy has long been demarcated across sustaining and disruptive innovation. In the digital realm the latter has had the upper hand, but as digital enters a slower growth phase, sustaining innovation...

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Music subscriber market shares 2023: New momentum

Mark Mulligan

8 Feb 2024

music subscriber market shares

Streaming market share

market share

With UMG leading the charge to reshape the music industry into a more label-friendly form, 2023 may, with hindsight, go down as the year before everything changed . Whatever lies ahead though, new models...

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PLAY – music’s next chapter

Mark Mulligan

31 Jan 2024

Music

Business Strategy

The old maxim that change is the only constant feels tailor made for the 21stcentury music business. No sooner does the industry get its head around one paradigm shift then another one comes along. First...

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Music subscriber market shares Q3 2023
New momentum

Mark Mulligan

January 2024

This report presents MIDiA’s music subscriber market shares report and various MIDiA consumer surveys. All music subscriber data in this report refers to third quarters of each respective year. Numbers...

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Independent label survey
Playing the volume game

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

January 2024

This report presents data from the 2023 MIDiA Research Independent Record Label survey The survey was fielded across three months in H1 2023, closing in May2023, with a sample size of 142 Topics covered...

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MIDiA's 2024 predictions webinar
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell, Ben Woods and Ashleigh Millar

January 2024

Free Report

MIDiA analysts dive into our 2024 predictions, and why we believe the algorithm isn't listening. Watch the webinareither on YouTube or LinkedIn ....

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MIDiA’s 2024 predictions: The algorithm is not listening

Mark Mulligan

18 Dec 2023

midia predictions

2024 predictions

tech predictions

November is one of my favourite times of year, as an analyst anyways. Why? Because it is when the MIDiA team pool their collective brainpower to formulate our end-of-year predictions. What gives our predictions...

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MIDiA’s 2024 predictions report
The algorithm is not listening

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods

December 2023

Business Strategy

2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended...

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State of the music creator economy – The consumer era

Mark Mulligan

14 Dec 2023

Music creators

music creator tools

Creator Economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market...

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State of the music creator economy
The consumer era

Mark Mulligan

December 2023

The pandemic triggered a surge in the music creator economy, which brought with it an influx of external interest and investment. 2022 saw growth moderate, but the long-term outlook is not only strong,...

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Patchwork / Fortnite

Case Study

Mark Mulligan and Kriss Thakrar

December 2023

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