Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Take Five (the big five stories and data you need to know) December 9th 2019

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Mark Mulligan

9 Dec 2019

Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group. With Western repertoire accounting for around only a third of all streams in Asian markets, UMG needs local bets to benefit from the Asian opportunity.

min read

Music Subscriber Market Shares H1 2019

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Mark Mulligan

5 Dec 2019

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June 2019 growth was 69 million – exactly the same rate of additions as one year earlier.

min read

Streaming Pricing
Solid Outlook but Slowing Demand

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Mark Mulligan

December 2019

Willingness to pay

Apple

Netflix

Across a wide selection of Western countries, the streaming music and video subscription markets are reaching a high degree of maturity. As saturation for core products nears, further growth will depend upon factors such as pricing innovation and multiple subscriptions per household.

Take Five (the big five stories and data you need to know) December 2nd 2019

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Mark Mulligan

2 Dec 2019

first order music

Bytedance / TikTok split: Bytedance appears to be getting nervy about the impact of Chinese censorship regulation on TikTok, to the extent that it is reportedly mulling spinning off the app as a separate company.

min read

Spotify Podcast Strategy
Strong Start, Long Way to Go

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Mark Mulligan

November 2019

Spotify

Spotify

Pandora

Spotify has bet big on podcasts, viewing them as a means to multiple strategic ends. After a number of major acquisitions, Spotify is beginning to deliver meaningful audience and revenue numbers. Though it is still early days for Spotify’s podcast strategy, there is clear long-term potential to transform the wider audio landscape.

Take Five (the big five stories and data you need to know) November 25th 2019

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Mark Mulligan

25 Nov 2019

Colin Kaepernick

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4 million to three million while Hulu goes from a 28.

min read

Take Five (the big five stories and data you need to know) November 18th 2019

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Mark Mulligan

18 Nov 2019

Bytedance subscription: Bytedance, parent of TikTok, is reportedlyclose to launching a music subscription service, initially focused on emerging markets. The big question is whether Bytedance will get the deals to launch something genuinely new, built on TikTok’s foundation, or just end up l...

min read

Why the Music Industry Needs Bytedance to Disrupt It

Mark Mulligan

18 Nov 2019

Back in September 2018 I suggested that Spotify faced a Tencent risk, with the potential of Tencent launching a competitive offering in markets that Spotify is not yet in. This would effectively divide the world between Spotify in Europe, Americas and some of Asia, and Tencent potentially everywhere...

min read

Spotify Earnings Q3 2019
Up on Most Counts

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Mark Mulligan

November 2019

Subscriptions

Streaming

Streaming Music

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base showing good, consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue falling short. Companies and brands mentioned in...

The Attention Economy Has Peaked. Now What?

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Mark Mulligan

12 Nov 2019

Regular followers of MIDiA will know that we’ve been writing about the attention economy for a number of years now. Throughout 2019 we have been building the concept that we have arrived at peak in the attention economy – that all of the addressable free time has been addressed.

min read

We’re Hiring: Business Development Manager

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Mark Mulligan

11 Nov 2019

midia is hiring

midia job vacancy

MIDiA is hiring for a new position: a Business Development Manager focused on the TV/video space. Over the last year we have been fast building our capabilities and profile in the TV and video space, including delivering the opening keynote at Mipcom and launching our next ge...

min read

Take Five (the big five stories and data you need to know) November 11th 2019

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Mark Mulligan

11 Nov 2019

BTS, fandom 3.0: The management of BTS’s distributor was trying to work out who had green-lit an unauthorized billboard campaign for the South Korean boy band . When it turned out that the fans had paid, it pulled back the veil on a whole new fandom paradigm.

min read

Why Music Streaming Could Really Do with a Disney+

Mark Mulligan

5 Nov 2019

disruptive innovation

The music and video streaming markets have long been best understood by their differences rather than similarities, but the flurry of video subscription announcements in recent months have upped the ante even further.

min read

Take Five (the big five stories and data you need to know) November 4th 2019

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Mark Mulligan

4 Nov 2019

Game of Thrones

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range of tasks.

min read

Spotify Podcasts Q3 2019: Solid Start

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Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’ thirteen times.

min read

Recession Impact
How an Economic Downturn Could Reshape Digital Media

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Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

October 2019

Apple

Spotify

Amazon

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking the appetite for the structural reform required to right the faults in the global financial system that catalysed the slowdown.

Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players in podcasts.

min read

Smart Speakers and Headphone Market Shares
Expanding Streaming’s Addressable Base

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Mark Mulligan

October 2019

Apple

Beats

Spotify

The rise of digital pushed music out of the home stereo and into the earbud. Over recent years this has created a booming market for headphones, but speakers are fighting back – driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Take Five (the big five stories and data you need to know) October 14th 2019

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Mark Mulligan

14 Oct 2019

fortnite blackhole

Fortnite black hole: In what may be the most audacious global games marketing stunt ever, Epic Games killed off Fortnite in Sunday’s end-of-season event , which one million people viewed live on Twitch.

min read

How Music Publishers Are Driving a Full Stack Revolution

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Mark Mulligan

14 Oct 2019

Music publishing catalogues are gaining momentum fast as an asset class for institutional investments, with transactions ranging from large catalogue mergers and acquisitions (M&A) through to investment vehicles for songwriters’ shares such as the Hipgnosis Fund and Royalty Exchange.

min read

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