Mark Mulligan

Soundcloud User Profile
Male Dominated Music Sophisticates

Report by Mark Mulligan

17 Nov 2016

20,000 Foot View SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music,…

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Report by Mark Mulligan

17 Nov 2016

The 20,000 Foot View: Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active…

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Report by Mark Mulligan

17 Nov 2016

20,000 Foot View Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands,…

How Consumers Adopt Technology
Why The S-Curve Rules

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Report by Mark Mulligan

16 Nov 2016

The 20,000 Foot View Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile…

Streaming Music Health Check Deep Dive: Trial Hopping

Blog post by Mark Mulligan

16 Nov 2016

At MIDiA we have just published our latest streaming report: ‘Streaming Music Health Check: Streaming’s Watershed Moment’. In it we combine the latest streaming revenue data, subscriber numbers…

Quick Take: Amazon Music Unlimited Comes To The UK

Blog post by Mark Mulligan

14 Nov 2016

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously,…

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.…

Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Blog post by Mark Mulligan

28 Oct 2016

Spotify’s 2015 UK accounts painted a vibrant picture with both profits and above average Average Revenue Per User (ARPU). However, a little caution is required before assuming all the answers to the…

Streaming Music Health Check
Streaming’s Watershed Moment

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Report by Mark Mulligan

22 Oct 2016

The 20,000 Foot View: Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify…

How Spotify Can Become A Next Generation “Label”

Blog post by Mark Mulligan

21 Oct 2016

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators.…

Music Messaging Apps: Music Consumption Will Never Quite Be The Same Again

Blog post by Mark Mulligan

17 Oct 2016

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed…

Cstream Aims To Break The All-You-Can-Eat Mold

Blog post by Mark Mulligan

5 Oct 2016

The paucity of innovation and differentiation in the streaming music market is a direct cause of the slowdown in streaming growth outside of Spotify and Apple’s continued – and now, market dominating…

Quick Take: EU Takes A Swipe At YouTube’s Safe Harbour

Blog post by Mark Mulligan

14 Sep 2016

The EU today announced a raft of reform proposals for copyright, encompassing news, video and of course music . Among the proposals is the recommendation that sites like YouTube that currently operate…

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform…

Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Blog post by Mark Mulligan

7 Sep 2016

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards…

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

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Report by Mark Mulligan

29 Aug 2016

The 20,000 Foot View Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly…

Apple Just Changed The Rules Of Telco Music Strategy

Blog post by Mark Mulligan

26 Aug 2016

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique…

Introducing The Future Music Forum

Blog post by Mark Mulligan

22 Aug 2016

This September MIDiA will be participating in t he Future Music Forum (FMF) in Barcelona . We’ve been involved with the FMF since its inception and we think it’s a great, intimate event that combines…

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Report by Mark Mulligan

26 Jul 2016

The 20,000 Foot View Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core…

The State Of The YouTube Music Economy

Blog post by Mark Mulligan

12 Jul 2016

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision…