Karol Severin

Twitter Lite is now available on Google Play In 24 more countries

Blog post by Karol Severin

1 Dec 2017

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable…

Quick Take: Is Rovio’s 20% stock price dip justified?

Blog post by Karol Severin

27 Nov 2017

Rovio reported its Q3 2017 results, the first financial report since its initial public offering (IPO) as a listed company. Despite revenue (€70.7 million, or approximately $84.2 million) having increased…

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

Report by Karol Severin

22 Nov 2017

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports…

How Much Money Is Tencent Really Making From Games?

Blog post by Karol Severin

17 Nov 2017

Tencent reported its third quarter results this week, surpassing analyst expectations. It is hardly news that Tencent is going from strength to strength in terms of its games-related revenues. However,…

Quick Take: Zynga’s Q3 results and acquisition of Peak Games’s Card Game Studio

Blog post by Karol Severin

8 Nov 2017

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive…

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Blog post by Karol Severin

1 Nov 2017

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price…

Rovio’s Pre-IPO Health Check

Report by Karol Severin

18 Oct 2017

£750.00

Rovio, the publisher of Angry Birds, announced it would go public in October 2017 via NASDAQ Helsinki. The company is beyond its user growth peak, but is midway through a company turn around in terms…

MIDiA Fuse Is A Researcher’s Dream – Here’s Why

Blog post by Karol Severin

4 Oct 2017

The days are passing by apace, taking us closer and closer to MIDiA Research’s launch of Fuse — a self-service data and insight tool, which we believe is going to make lives easier for research, insight,…

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This is largely about trying to improve engagement and, concretely, time spent.…

YouTube plays catch up, adopting Twitch-style Sponsorships programme

Blog post by Karol Severin

22 Sep 2017

YouTube announced this week, (September 20 th ) that it is expanding its sponsorships programme, following successful testing. Sponsorships will allow viewers to purchase digital goods directly from creators’…

Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Report by Karol Severin

21 Sep 2017

£3,000.00

There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise…

Quick Take: Zynga Partners With Ferrari To Delight CSR2 Players

Blog post by Karol Severin

15 Sep 2017

Zynga’s CSR2 , a leading racing mobile game, has partnered up with Ferrari for a promotional in-game event to celebrate the 70 th anniversary of the iconic car brand. A mutually beneficial brand-building…

Thoughts On Rovio’s IPO – Can The Positive Traction Last?

Blog post by Karol Severin

7 Sep 2017

Rovio has announced it is preparing for an IPO. It would be listed on Nasdaq Helsinki and it plans to issue €30 million worth of shares. Rovio’s announcement highlighted the recent growth of its monthly…

How E-sports Could Fit Within The Olympic Framework

Blog post by Karol Severin

1 Sep 2017

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no…

Mobile App Discovery
Targeting Gamers With Word Of Mouth

Report by Karol Severin

31 Aug 2017

£15,295.00

App discovery has come a long way since the rise of mobile app stores. What were once relatively simple app marketplaces are evolving into more carefully curated experiences, in a bid to showcase effectively…

GamesCom Takeaways – Gaming Has Become A Fully Fledged Cultural Movement

Blog post by Karol Severin

25 Aug 2017

As we descended upon Cologne to attend GamesCom 2017, various expectation scenarios were playing out in my head. It’s safe to say that the reality beat most of them. Having spent three days at this monster…

Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Blog post by Karol Severin

17 Aug 2017

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase),…

Super Evil Megacorp Pushes Mobile Gaming Boundaries

Blog post by Karol Severin

10 Aug 2017

The company most known for its multiplayer online battle arena (MOBA) title Vainglory, has announced that it successfully raised $19 million to further expand its studio space. Besides its name, Super…

Quick Take: Zynga Swings To Profit in Q2

Blog post by Karol Severin

3 Aug 2017

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga…

Game Consumer Segmentation
Aficionados Drive Adoption

Cover image for Game Consumer Segmentation

Report by Karol Severin

27 Jul 2017

£3,000.00

Barriers between the traditionally isolated PC, console and mobile games formats are gradually breaking down. This is happening on the device level (Nintendo Switch), title level (e.g. multiplatform…