Karol Severin | MIDiA Research

Tech Major Market Shares 2019
Amazon Powers Ahead

Cover image for Tech Major Market Shares 2019

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social....

Quick take: Games companies try discounts, delays, and self-disruption

Blog post by Karol Severin

7 Apr 2020

amazon games

Games

Amazon might delay games streaming service launch to 2021 The New York Times has reported that Amazon’s games streaming proposition (now deemed Project Tempo) may be delayed to 2021 due to coronavirus....

Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Blog post by Karol Severin

30 Mar 2020

Epic Games

F1 cancelled

Fortnite

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning...

Gamer Consumer Survey
Country Snapshots

Report by Karol Severin

18 Mar 2020

US

UK

australia

Gamer Consumer Survey Snapshots for the US, UK, Australia, Canada, Germany, Spain, and Sweden.

Why Games Could Benefit from Coronavirus

Blog post by Karol Severin

17 Mar 2020

corona virus

coronavirus

Covid-19

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry....

Peak Attention
Competing in a Saturated Attention Economy

Report by Mark Mulligan and Karol Severin

11 Mar 2020

£3,000.00 excl. VAT

the attention economy

attention economy

attention

Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was...

Could Google Eat the E-sports Media Rights World?

Blog post by Karol Severin

21 Feb 2020

Google entered a media rights partnership with Activision in January, including rights for the Overwatch League, Call of Duty League and HearthStone. Last week The Esports Observer reported on multiple...

Gaming Is Now Equally Distributed Between Males and Females, But the Supply Side Still Needs To Catch Up

Blog post by Karol Severin

4 Feb 2020

Gaming has been travelling towards a more gender-equal distribution in 2019. While mobile gaming has traditionally been well-represented among females, PC and console gaming have historically skewed male....

Battle Royale
The Monetisation Sweet Spot

Report by Karol Severin

23 Jan 2020

£3,000.00 excl. VAT

gaming

battle royale

gamer communities

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines...

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Blog post by Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s...

20/20 Vision
MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

10 Dec 2019

£5,000.00 excl. VAT

Keywords: trends

user modified content

abundance paradox

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

£5,000.00 excl. VAT

recession

economic cycles

economic downturn

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Blog post by Karol Severin

2 Oct 2019

Games

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

£3,000.00 excl. VAT

Games franchises

games audiences

gamer behaviour

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting...

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...

Arcade Plays To Apple’s Strengths and Everyone Else’s Weaknesses

Blog post by Karol Severin

11 Sep 2019

4.99

apple arcade

downloadable games

As of yesterday, Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is...

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most...

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Blog post by Karol Severin

8 Aug 2019

brand activation

e-sports

festivals

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

£3,000.00 excl. VAT

games streaming

streaming

games subscriptions

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...