Karol Severin
Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.
Ubisoft+ is coming to Xbox as shifts in distribution continue
Gamer consumer deep dive Q3 2021
Gamer penetration: Two findings from end-of-year health check
2022 MIDiA predictions The year of the creator
PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?
Games worlds Assessing audience reach, value and relevance
Labels could have helped Epic reimagine music – now Harmonix will do it instead
Quick take: Bridging IRL and digital – the next phase of entertainment consumption
Reality check: NFTs are still niche, but they do have mainstream potential
Quick take: Another blow for Epic Games as Fortnite shuts down in China
FaZe goes public – what to watch out for
EA’s exclusive FIFA license is under threat as games go cross-entertainment
The key winners and losers of the Covid-bounce effect in games
Why games-related video warrants a specific category on mainstream video services
Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games
Games discovery and conversion Navigating between generations in the 2020s
Justice is served…Initial thoughts on the Apple vs. Epic ruling
Quick take: Word of mouth is no longer the single most powerful games discovery tool
