Karol Severin | MIDiA Research

Digital advertising reception of gamers, Q4 2022

Karol Severin

March 2023

Games

This report presents a Q4 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers: Display / banner advertisements Video advertisements Video advertisements in mobile...

Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

xbox game pass

regulation

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of...

min read

Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Tipping point
How in-game spending will eat the games world

Karol Severin

February 2023

steam

Ubisoft

FIFA

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

Games companies turn to defence as recession looms

Karol Severin

12 Jan 2023

recession

games industry

business planning

The beginning of 2023 has seen several games companies show prudent caution, highlighting warning signs as to what lies ahead. Ubisoft cancelled three games in development. Wizards of the Coast reportedly...

min read

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Games subscriber profiles Q3 2022

Karol Severin

January 2023

Games

games subscriptions

Audience Insight

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Esports bundle
Available for a limited time

Karol Severin and Sam Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Karol Severin and Sam Griffin

December 2022

Call of Duty

Business Strategy

League of Legends

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Games report bundle offer – the less you can afford research, the more you probably need it

Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

min read

Games strategy bundle
Available for a limited time

Karol Severin and Sam Griffin

November 2022

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

Karol Severin and Sam Griffin

November 2022

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Despite declining time spent, Microsoft’s gaming strategy is well and good

Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

min read

Entertainment spending by game genre fans Q2 2022

Karol Severin

October 2022

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Is Microsoft the flywheel for Meta’s VR efforts?

Karol Severin

13 Oct 2022

xbox

Games’ cultural role in the 2020s

Karol Severin

September 2022

Games

Epic Games

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

Meta and games
The race between user interface and content

Karol Severin

September 2022

Games

Cultural Trends

Read the case study …

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Karol Severin

29 Sep 2022

Netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

min read

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

min read