Karol Severin | MIDiA Research

Why Organ Donors And The Pursuit Of Health On Mobile Matters To Apple

Blog post by Karol Severin

7 Jul 2016

A couple of months ago, I wrote about how the health sector will be very important for Apple to keep it’s users loyal and stand out from other handset manufacturers amidst the maturing smartphone market...

Why The New Facebook News Feed Change Favours Users Over Publishers

Blog post by Karol Severin

1 Jul 2016

content publishers

facebook

Mobile content

The media (and users) have been on Facebook’s case regarding the way it ranks posts in users’ News Feeds. Claims were made about non-transparency, promoting content that makes more money for Facebook,...

App Store Economics
Games Still Dominate But Charts Now Only Tell Part Of The Story

Report by Karol Severin

30 Jun 2016

appstore

app store

app economy

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

28 Jun 2016

brexit

EU

Europe

The 20,000 Foot View The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may...

What Tencent’s Supercell Takeover Tells Us About The Future Of The App Economy

Blog post by Karol Severin

22 Jun 2016

game app business

gaming apps

Mobile content

Supercell, the company behind Clash of Clans and Clash Royale, agreed to sell 86% of their equity to the Chinese giant Tencent for $8.6 billion. The acquisition catapults the Tencent into being the number...

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Blog post by Karol Severin

17 Jun 2016

App Drawer

Apple

iMessage

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage...

What's Really Behind Apple's App Store Revamp

Blog post by Karol Severin

10 Jun 2016

app advertising

app revenue

app store

This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers...

Facebook’s DeepText Sees And Learns From Everything You Write

Blog post by Karol Severin

3 Jun 2016

AI

DeepText

facebook

Facebook introduced its DeepText AI this week . It is a deep learning-based text understanding engine, which allows Facebook to sieve through and understand several thousand posts per second across 20...

Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Cover image for Profiling The Mobile Messaging App User

Report by Karol Severin

30 May 2016

Mobile messaging

messaging apps

messaging app users

The 20,000 Foot View With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep...

Why Twitter Really Made The Changes Around Its Character Limit

Blog post by Karol Severin

27 May 2016

140 characters limit

content distribution

Mobile content

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’...

YouTube’s New Instant Messaging Feature

Blog post by Karol Severin

16 May 2016

consumer behavior

facebook

google

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is...

Profiling The Mobile Messaging User Segment

Blog post by Karol Severin

6 May 2016

consumer segmentation

Mobile content

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Blog post by Karol Severin

29 Apr 2016

adblocker user attitude

adblocker user behavior

adblocking

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half...

Decoding The Adblocking Consumer
Digital Advertising’s P2P Moment

Cover image for Decoding The Adblocking Consumer

Report by Karol Severin

27 Apr 2016

£750.00 excl. VAT

adblocking

ad block

adblockers

The 20,000 Foot View This is the second report in the MIDiA Adblocking report series. Adblocking is gaining consumer momentum in terms of both awareness and adoption, which is in turn testing the effectiveness...

Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Blog post by Karol Severin

13 Apr 2016

app economy

chat bots

F8 event

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

The Chat Bot Boom Is About To Catch Fire

Blog post by Karol Severin

7 Apr 2016

The mobile community eagerly awaits the F8 event next week to see whether rumours come true about Facebook launching a Messenger Bot Store and potentially roll out a Chat SDK which would allow developers...

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Blog post by Karol Severin

31 Mar 2016

Chat 2.0

facebook

Mobile content

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

Decoding The Adblocking Threat
Key Players, End Games And Implications

Cover image for Decoding The Adblocking Threat

Report by Karol Severin

31 Mar 2016

£750.00 excl. VAT

adblocking

Ad Blocking

ad-blocking

The 20,000 Foot View The desktop right now is undoubtedly where there is the most lost ad revenue due to adblocking. Adblocking on mobile may currently be smaller but this should not be an excuse for complacency...

Could Apple Become ‘What The Doctor Ordered’?

Blog post by Karol Severin

22 Mar 2016

Apple

Apple Special Event

CareKit

Besides the anticipated device shrinking , Apple made another important announcement at its Special Event yesterday. After recapping the tremendous success ResearchKit has had with improving medical research,...

Apple Shrinks The Kids

Blog post by Karol Severin

21 Mar 2016

Apple

Apple Special Event

iPad Pro

A number of signals were sent by Apple during the Apple Special Event in Cupertino today. Tim Cook started off by sharing that there are now 1 billion Apple devices in use around the world. Furthermore,...