Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Instagram is becoming Facebook. So where do all the people go?
MIDiA's 2024 predictions webinar The algorithm is not listening
Are we approaching an analogue revival?
Steamboat Willie Mickey Mouse and the blending of fan and franchise
2024 will be a year of change (as if there has not been enough already)
MIDiA’s 2024 predictions report The algorithm is not listening
The future revenue roadmap for ‘social’ platforms Ads, subscriptions, and creator tools
Music x Climate
Features versus fandom: Why TikTok is trying to become more like YouTube
AI copyright lawsuits beg the bigger question: How valuable is digital content?
Cutting loose the long tail in a rising culture of creative consumption
Can subscriptions keep the lights on for social?
Does culture become a commodity, or do commodities become culture?
Regulatory decisions around AI will shape the future of digital ecosystems
Niche is the way forward: DSP’s need function, not features
The future of AI will orient around datasets… which will put the user in a front-and-centre blind spot
Ad responsiveness in the era of content saturation
Are social platforms responsible for weird objects being thrown at pop stars?
