Hanna Kahlert | MIDiA Research

Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

Netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

min read

Reintroducing scarcity
How entertainment can find value amid the growing digital clutter

Hanna Kahlert

February 2023

Apple TV

Disney

Instagram

Games, sports, music, video, audio, and social content all compete not only for consumers’ attention (and money), but also their fandom. However, the oversaturation of content is devaluing entertainment...

How OpenAI fits into the growing need for scarcity in digital entertainment

Hanna Kahlert

February 2023

Media and Marketing

Read the case study …

Making artists heard: Women in the music industry

Hanna Kahlert

1 Feb 2023

Music

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

min read

ChatGPT raises new potential for NFTs

Hanna Kahlert

25 Jan 2023

Media and Marketing

Cultural Trends

NFT

AI is here with a quickly-growing army of bots that will happily make anything a user commands, be that do their homework, write them a song, draw them concept art of a film they wish had happened –...

min read

Pivot point
MIDiA 2023 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

January 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Artificial 'intelligence' is the new smartphone (for better and for worse)

Hanna Kahlert

11 Jan 2023

Media and Marketing

AI

ChatGPT

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

min read

Social platform user snapshot Q3 2022

Hanna Kahlert

January 2023

social media

Audience Insight

Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Why TV is at risk of losing its cultural value

Hanna Kahlert

21 Dec 2022

Fandom

tv shows

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions,...

min read

2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

The future lies beyond tech – a long(er) read

Hanna Kahlert

14 Dec 2022

metaverse

NFTs

VR

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

min read

Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Hanna Kahlert

8 Dec 2022

piracy

P2P download

Streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn...

min read

Lean-through listening
The impact of context on consumption and ad responsiveness

Hanna Kahlert

November 2022

Media and Marketing

This slidedeck features data from MIDiA’s Q3 2022 Consumer Survey, looking at segments ofmusic listeners, and their listening and discovery behaviours. This coversmusic services consumption, music video...

The economic crunch will reorient consumption around reasons, not ways, to spend attention

Hanna Kahlert

30 Nov 2022

Media and Marketing

Cultural Trends

The past few weeks have demonstrated that the economic downturn is not only affecting consumer spending, but corporate strategy as well. Venture capital investors are rethinking red flags , Amazon is rethinking...

min read

Lean-through listening: how does context impact consumption?

Hanna Kahlert

23 Nov 2022

Media and Marketing

Cultural Trends

Streaming has changed music listening dramatically, turning what was once a thoughtful, attention-intensive activity to a primarily ambient background media format. Or has it? Elevator jazz is far older...

min read

Tumult at Twitter shines a light on a deflating tech bubble

Hanna Kahlert

17 Nov 2022

tech

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

November 2022

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

min read

The moment is here for social platform disruption

Hanna Kahlert

2 Nov 2022

twitter

elon musk

social media

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

min read