Hanna Kahlert

The reign of the superstar is over

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Blog post by Hanna Kahlert
It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing…
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The ‘new normal’ starts… when?

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Blog post by Hanna Kahlert
The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but…
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What does the NFT hype mean for artists?

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Blog post by Hanna Kahlert
Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth…
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Women making music: The COVID impact

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Blog post by Hanna Kahlert
The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating…
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Fans come first in the attention recession

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Blog post by Hanna Kahlert
As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time  spent on entertainment is going to contract sharply…
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Clubhouse and the next evolution of audio

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Blog post by Hanna Kahlert
Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown…
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Women making music

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Blog post by Hanna Kahlert
Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital…
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