Hanna Kahlert
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The life of a cultural narrative: Where are 2025’s iconic moments?
Social as the home of online scenes Going beyond viral moments
Instagram Maps: Feature or future?
Why Drake’s ‘Which One’ single is not a TikTok-first track
Why the AI boom will boost non-Western markets
Building fandom is about the journey, not the destination
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Ads in WhatsApp Stories: is this the next ad frontier in social?
Live isn’t dead, it just needs a WhatsApp group: why gatekeeping is due for a comeback
India market focus A fandom and AI-forward online population
Grok meets Telegram: Why is AI being shoehorned into messaging platforms?
AI futures Culture wars
Culture always starts as grassroots: The rise of bardcore raves
Social audiences are fragmenting Social platform user profile
The paradox of scale and success: What music can learn from gin distilleries
What “Make Hollywood Great Again” really means for entertainment
There is no Pirates of the Caribbean 6: How long is the internet going to work?
What does it mean for OpenAI to go social?
