Hanna Kahlert | MIDiA Research

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Blog post by Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Blog post by Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

Media and Marketing

20,000 foot view: This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Blog post by Hanna Kahlert

18 May 2022

Media and Marketing

business strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

The creator economy goes beyond UGC

Blog post by Hanna Kahlert

11 May 2022

Media and Marketing

audience insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

The ‘Women In Music 2022’ report is about more than just music

Blog post by Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

20,000 foot view: The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Blog post by Hanna Kahlert

21 Apr 2022

twitter

social

platform

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...

Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Blog post by Hanna Kahlert

13 Apr 2022

Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Blog post by Hanna Kahlert

30 Mar 2022

meme

cake

netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

The metaverse hype will need to account for screen fatigue in an increasingly digital world

Blog post by Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural Trends

metaverse

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

Profiling the social media footprint of niche entertainment audiences for Web 3

Report by Hanna Kahlert

24 Mar 2022

£3,000.00 excl. VAT

social media

social media following

Media and Marketing

The 20,000 foot view Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume....

Why Instagram will introduce NFTs to the gig economy in a big way

Blog post by Hanna Kahlert

16 Mar 2022

facebook

“Creativity has no genre”: What it takes to make it in music

Blog post by Hanna Kahlert

8 Mar 2022

women in music

international womens day

music industry

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and...