Hanna Kahlert

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Blog post by Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,…

The reign of the superstar is over

Blog post by Hanna Kahlert

13 May 2021

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing…

Beyond Consumption: A New Era for Entertainment

Blog post by Hanna Kahlert

6 May 2021

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent…

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Blog post by Hanna Kahlert

4 May 2021

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some…

Super League feels the cost of forgetting fans

Blog post by Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA…

The ‘new normal’ starts… when?

Blog post by Hanna Kahlert

20 Apr 2021

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but…

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,…

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on…

When women don’t make music: The sunset of Indian Folk

Blog post by Hanna Kahlert

29 Mar 2021

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,…

BE THE CHANGE - Women Making Music

Report by Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female…

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Report by Hanna Kahlert

24 Mar 2021

£3,000.00

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,…

What does the NFT hype mean for artists?

Blog post by Hanna Kahlert

18 Mar 2021

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth…

Women making music: The COVID impact

Blog post by Hanna Kahlert

8 Mar 2021

The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating…

Fans come first in the attention recession

Blog post by Hanna Kahlert

2 Mar 2021

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply…

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic…

Clubhouse and the next evolution of audio

Blog post by Hanna Kahlert

23 Feb 2021

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown…

Taylor Swift and the changing tide of artist power

Blog post by Hanna Kahlert

16 Feb 2021

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.…

UMG licensing deal solidifies TikTok’s lead in social media innovation

Blog post by Hanna Kahlert

9 Feb 2021

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music…

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Blog post by Hanna Kahlert

3 Feb 2021

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to…

Women making music

Blog post by Hanna Kahlert

28 Jan 2021

Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital…