Hanna Kahlert | MIDiA Research

The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Hanna Kahlert

22 Oct 2019

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million...

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Fortnite’s Black Hole: A Fandom Play for Peak Attention

Hanna Kahlert

14 Oct 2019

Fandom

fandom insight

Fortnite

One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate...

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Advertising at the Dawn of AVOD: Privacy and Consumer Sentiment

Hanna Kahlert

18 Sep 2019

Marketing

Strategy

Audio

The market is prepping itself for a big push into ad-supported video on demand (AVOD), as illustrated by Viacom’s recent acquisition of Pluto TV, Sinclair Broadcasting Group’s launch of STIRR, and...

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Sports Fans Consumer Trends 2019

Hanna Kahlert

4 Sep 2019

Fans

Marketing

Media

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD)...

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Summer Report Highlights

Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway....

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Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Hanna Kahlert

27 Aug 2019

cultural insight

Media

Streaming

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable,...

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The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

brand agnostic

brand loyalty

Marketing

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

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The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Media

podcast market

Podcasts

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...

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Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Hanna Kahlert

8 Aug 2019

cultural insight

Entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity...

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Will Content Fragmentation Drive a New Rise of Piracy?

Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken...

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The State of the Music Publishing Nation

Hanna Kahlert

22 Jul 2019

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing...

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

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Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

Amazon Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert

25 Jun 2019

calibra

cryptocurrency

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

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The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Hanna Kahlert

17 Jun 2019

Video

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent...

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Sports SVOD Services: The Underdogs’ Game

Hanna Kahlert

29 May 2019

addressable audience

binge viewing

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports...

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Television Performance Measurement Is Falling Short

Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would...

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An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their...

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US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

cord cutting

cord shaving

Media

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD)...

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Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Hanna Kahlert

24 Apr 2019

Digital economy

in-home

Media

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that...

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