Georgia Meyer | MIDiA Research

Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

November 2018

hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

Video

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

Demystifying the Chaos: Amazon's Quest for Commercial Omnipotence

Georgia Meyer

5 Nov 2018

aws

brand partnerships

financial results

There is hardly a moment that Amazon is not making the news. The business is now so vast, and spread across so many areas of technology, culture and commerce, that it is difficult to keep abreast of developments...

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Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

Cover image for Marketing to Streaming Subscribers

Georgia Meyer

October 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...

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MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

October 2018

Music Streaming

Fandom

video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

September 2018

Spotify

YouTube

Soundcloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their...

The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Georgia Meyer

14 Sep 2018

competition

ecommerce

Instagram

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s...

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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick

Sports

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which...

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Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

frank ocean

Marketing

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts...

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India’s Digital Consumers
Race to Win The Next Billion Intensifies

Cover image for India’s Digital Consumers

Georgia Meyer

August 2018

Spotify

google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Georgia Meyer

22 Aug 2018

Apple

google

Media

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the...

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The Medium is The Message

Georgia Meyer

20 Aug 2018

Brand safety

Democracy

Facebook

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not...

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The End of Advertising

Georgia Meyer

17 Aug 2018

Facebook

Media

Mobile content

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal,...

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WhatsApp Is Open for Business (Finally)

Georgia Meyer

8 Aug 2018

Facebook

Instagram

messaging apps

Four years after Facebook purchased WhatsApp for $19 billion, the ubiquitous messaging app is ramping up its revenue potential with the launch last week of a suite of business tools and new advertising...

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Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Facebook

messaging apps

Mobile content

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends....

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Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers...

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook

Instagram

snapchat

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality,...

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Audio Advertising: The New Critical Interface to Reach Premium Consumers

Georgia Meyer

11 Jul 2018

Amazon

google

Media

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be...

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Subscriptions put premium consumers as well as premium content behind paywalls

Georgia Meyer

5 Jul 2018

Amazon Prime

apple music

Innovation

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different...

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