Annie Langston | MIDiA Research

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Blog post by Annie Langston

30 Nov 2022

Spotify

gen z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Blog post by Annie Langston

23 Nov 2022

Spotify

Apple

audiobooks

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

Not just music: How TikTok could enter the podcast market

Blog post by Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Podcast creators: Your chance to help shape the future of streaming services

Blog post by Annie Langston

26 Oct 2022

survey

Podcasts

streaming

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

The cracks in Spotify’s exclusive strategy are starting to show

Blog post by Annie Langston

18 Oct 2022

Spotify

Podcasts

exclsuive

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Blog post by Annie Langston

12 Oct 2022

podcast downloads

game ads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

How podcast platforms are setting their sights on global expansion

Blog post by Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

audio

business strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

What the comedian lawsuits against Pandora could mean for podcasts

Blog post by Annie Langston

14 Sep 2022

Pandora

lawsuits

copyright

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Blog post by Annie Langston

8 Sep 2022

metaverse

Podcasts

iHeart Media

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

Social media is the vessel to amplify the open podcasting ecosystem

Blog post by Annie Langston

1 Sep 2022

social media

twitter

YouTube

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

Apple’s latest podcasting moves poke holes in Spotify’s strategy

Blog post by Annie Langston

24 Aug 2022

Apple

Podcasts

Spotify

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space,...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Podcast discovery is getting a TikTok facelift

Blog post by Annie Langston

18 Aug 2022

TikTok

Podcasts

Spotify

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

What pay-for-play podcasting says about the creator economy

Blog post by Annie Langston

11 Aug 2022

Podcasts

pay for play

Guestio

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...