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Music streaming is failing to foster cultural moments – but it does not have to

Blog post by Hanna Kahlert

29 Jun 2022

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

Advertising
Marketing in the era of lean through

Report by Hanna Kahlert

29 Jun 2022

£3,000.00 excl. VAT

Media and Marketing

20,000 foot view: Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption....

Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

The Kate Bush resurgence shows that music consumption has no time stamp

Blog post by Keith Jopling

13 Jun 2022

Strategy

Spotify

streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Blog post by Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Blog post by Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

Burning out and fading away: the exhausting job of marketing new music

Blog post by Keith Jopling

31 May 2022

streaming

Marketing

Online video

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

Snap is the latest victim of the attention recession

Blog post by Richard Broadhurst

30 May 2022

Snap

social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

Media and Marketing

20,000 foot view: This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

The Attention Recession: How inflation and the pandemic are reshaping entertainment

Blog post by Mark Mulligan

25 May 2022

attention recession

attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on...

Instagram is trying TikTok features on for size – but does the shoe fit?

Blog post by Ashleigh Millar

19 May 2022

TikTok

instagram

stories

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Blog post by Hanna Kahlert

18 May 2022

Media and Marketing

business strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

The creator economy goes beyond UGC

Blog post by Hanna Kahlert

11 May 2022

Media and Marketing

audience insight

Cultural Trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

The ‘Women In Music 2022’ report is about more than just music

Blog post by Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

20,000 foot view: The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...

Why games could be the winning entertainment sector as disposable income tightens

Blog post by Karol Severin

28 Apr 2022

attention recession

streaming

subscriptions

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...

Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Blog post by Ashleigh Millar

28 Apr 2022

TikTok

instagram

snapchat

‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...