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Music streaming is failing to foster cultural moments – but it does not have to

Cover image for Music streaming is failing to foster cultural moments – but it does not have to
Blog post by Hanna Kahlert
29 Jun 2022
streaming
heat waves
glastonbury
Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...
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Advertising
Marketing in the era of lean through

Cover image for Advertising
Report by Hanna Kahlert
29 Jun 2022
£3,000.00 excl. VAT
Media and Marketing
20,000 foot view:  Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption....
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Meta leans in to the creator economy

Cover image for Meta leans in to the creator economy
Blog post by Hanna Kahlert
21 Jun 2022
Meta
creator economy
NFT
MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...
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The future of entertainment innovation lies in exclusive experiences, not content

Cover image for The future of entertainment innovation lies in exclusive experiences, not content
Blog post by Hanna Kahlert
15 Jun 2022
Media and Marketing
Innovation
content
In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...
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The Kate Bush resurgence shows that music consumption has no time stamp

Cover image for The Kate Bush resurgence shows that music consumption has no time stamp
Blog post by Keith Jopling
13 Jun 2022
Strategy
Spotify
streaming
There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...
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The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Cover image for The Morbius flop demonstrates the importance of measuring sentiment, not just engagement
Blog post by Hanna Kahlert
8 Jun 2022
morbius
Sony
its morbin time
The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...
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TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Cover image for TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not
Blog post by Hanna Kahlert
1 Jun 2022
TikTok
clear mode
distraction
The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...
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Burning out and fading away: the exhausting job of marketing new music

Cover image for Burning out and fading away: the exhausting job of marketing new music
Blog post by Keith Jopling
31 May 2022
streaming
Marketing
Online video
The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....
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Snap is the latest victim of the attention recession

Cover image for Snap is the latest victim of the attention recession
Blog post by Richard Broadhurst
30 May 2022
Snap
social media
attention recession
Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...
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Social media user snapshot
Q1 2022

Cover image for Social media user snapshot
Report by Hanna Kahlert
30 May 2022
£5,000.00 excl. VAT
Media and Marketing
20,000 foot view:  This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter,...
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession
Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
27 May 2022
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....
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The Attention Recession: How inflation and the pandemic are reshaping entertainment

Cover image for The Attention Recession: How inflation and the pandemic are reshaping entertainment
Blog post by Mark Mulligan
25 May 2022
attention recession
attention economy
Media and Marketing
Netflix and Meta were the canaries in the proverbial mine  for the attention recession  and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on...
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Instagram is trying TikTok features on for size – but does the shoe fit?

Cover image for Instagram is trying TikTok features on for size – but does the shoe fit?
Blog post by Ashleigh Millar
19 May 2022
TikTok
instagram
stories
Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...
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Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Cover image for Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified
Blog post by Hanna Kahlert
18 May 2022
Media and Marketing
business strategy
The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...
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The creator economy goes beyond UGC

Cover image for The creator economy goes beyond UGC
Blog post by Hanna Kahlert
11 May 2022
Media and Marketing
audience insight
Cultural Trends
We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...
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What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)
Blog post by Tatiana Cirisano
6 May 2022
music industry
social media
snapchat
The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...
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The ‘Women In Music 2022’ report is about more than just music

Cover image for The ‘Women In Music 2022’ report is about more than just music
Blog post by Hanna Kahlert
5 May 2022
Media and Marketing
Product Strategy
MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...
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Consumers as creators
The artist / audience line is blurring

Cover image for Consumers as creators
Report by Hanna Kahlert
30 Apr 2022
£3,000.00 excl. VAT
creator tools
Content Creators
creator economy
20,000 foot view:  The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...
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Why games could be the winning entertainment sector as disposable income tightens

Cover image for Why games could be the winning entertainment sector as disposable income tightens
Blog post by Karol Severin
28 Apr 2022
attention recession
streaming
subscriptions
Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...
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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?

Cover image for Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
Blog post by Ashleigh Millar
28 Apr 2022
TikTok
instagram
snapchat
‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered...
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