Fan Identity By fan segments Available for: US, UK, Canada, Australia, Germany, France, Sweden, Japan, India, Mexico
This dataset contains survey data regarding fan identity, community identity and entertainment preferences across 30 segments. It includes data on how identity is shaped by:
Music listened to, Movies / TV shows watched, video games played, online group participation, clothes worn, sports team supported, booked read, people hung out with, and places a person goes out to.
- Create marketing strategies by understanding the unique preferences and behaviours of fan segments
- Identify opportunities to build and engage communities around specific fan segments and entertainment sectors
Examples of questions answered:
- “How much do different entertainment verticals align with personal identity?”
- “How important are different entertainment/cultural propositions in terms of consumer identity?
- “Does a person’s music taste reflect who they are?”
- “To what extent is fashion linked to identity?”
Key segments included:
Age, gender, age within gender, and income.
By fan identity:
Music listened to, Movies / TV shows watched, video games played, online group participation, clothes worn, sports team supported, booked read, people hung out with, and places one goes out to.
By entertainment engagement: fan of big artists / franchises, fan of smaller creators / productions, enjoy watching on digital platforms, and enjoy engaging directly.
Tagsfan identity fan
CompaniesDiscord Facebook snapchat Twitch twitter
This report is relevant to the following roles:Audience Insight